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How do you make those not interested in home insurance visit an insurance company's website? By showing them how ridiculously easy it is to finally get their home insured. 

How do you make those not interested in home insurance visit an insurance company's website? By showing them how ridiculously easy it is to finally get their homes insured. 

Four 20 second films showing that finding the right home insurance is easier than deciding on a holiday, finding the perfect insta-filter, picking a Friday movie or figuring out what to have for dinner. The films were also shot in vertical format and edited down to shorter social media-friendly versions.

Vertical films used primarily as ads on Instagram.

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The shorter films were also used in high-res video banners. Natch.