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What should Sweden's biggest meat producer do on social media when veganism and flexitarianism is on the rise? Talk about Swedish farmers and the quality of the products. With a dollop of humour.

A social media case video.

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Mmm.. sausage ice cream.

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Christmas ham perfume? Yes!

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Fancy product launch films.

A social experiment to see what happens when five strangers gather around a barbecue.

A social experiment to see what happens when five strangers gather around a barbecue.

A ridiculously long film about Christmas ham .

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