When Sweden's iconic cinema company SF Bio changed owners, and were forced to change their name to Filmstaden, people were furious. And when they found out they were changing the beloved jingle, people went nuts.
As a peace offering we decided to let the public vote on the new sound logo. Our task was to make sure people voted. By having a bit of fun with the general election that was happening at the same time, we drove a lot of traffic to the site and inspired people to cast their votes.
Over half a million unique visitors on the voting site and 102 739 votes!