Toby is a a Creative Director with more than a decade's experience in digital advertising. Both in-house and agancy side. He spent a big chunk of the 2000s in London, where he was creatively responslible for clients such as Microsoft, Nokia, Ford and Xbox. After returning to Stockholm he's worked with some of Sweden's biggest brands. Most recently at Happy Socks as an Art Director and Team Lead of the digital arm of the Happy Agency.
"Sweden, an anomalous, oblong nation of 9 million, has given us ABBA, IKEA, Volvo, the Nobel Peace Prize, The Girl with the Dragon Tattoo and Toby Cane. Simply put, Toby is an inspirational individual to work with. He has a brilliant creative mind and is possibly one of the most socially democratic people in advertising. But more than this, he has the one quality that puts him above most in my books – the ability to stay optimistic and focussed no matter how many obstacles are put in his way. I hope our career paths cross again in the not too distant future."
- Mike Watson, Creative Director at JWT London.