SELECTED PROJECTS CREATED AS ART DIRECTOR / TEAM LEAD AT THE HAPPY AGENCY

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SELECTED PROJECTS CREATED AS ART DIRECTOR / TEAM LEAD AT THE HAPPY AGENCY

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BLACK FRIDAY

BLACK FRIDAY

CONCEPT / AD /DESIGN

CONCEPT / AD

FW20

FW20

Let's face it. There's not much street cred in Black Friday sales. So if we're gonna do it we might as well go all in and have some fun.

Let's face it. There's not much street cred in Black Friday sales. So if we're gonna do it we might as well go all in and have some fun.

HYSTERIA DRESSED

HYSTERIA
DRESSED

CONCEPT / AD 

CONCEPT / AD

FW23

FW23

HSSSS

HSSSS

CONCEPT / AD

CONCEPT / AD

SS20

SS20

When we needed “a fun design for the inside of our labels” I saw it as an opportunity to reach a wide audience with something special. What if the label could be “a portal to a hidden place”. My solution – a digital VIP area that could only be reached by scanning a hidden QR code.

Happy Socks’ Secret Sock Society (HSSSS for short) quickly gained members eager to feedback on sock designs, take part in activations and see exclusive content. This is how we created a CRM system with thousands of our most curious, creative and dedicated fans.

When we needed “a fun design for the inside of our labels” I saw it as an opportunity to reach a wide audience with something special. What if the label could be “a portal to a hidden place”. My solution – a digital VIP area that could only be reached by scanning a hidden QR code.

Happy Socks’ Secret Sock Society (HSSSS for short) quickly gained members eager to feedback on sock designs, take part in activations and see exclusive content. This is how we created a CRM system with thousands of our most curious, creative and dedicated fans.

END OF YEAR SALE

END OF
YEAR SALE

CONCEPT / AD

CONCEPT / AD

FW20

FW20

HOLIDAY

HOLIDAY

CONCEPT / AD

CONCEPT / AD

FW21

FW21