MS-TOP

How do you show people on the go that Microsoft Office 365 is ‘the’ cloud-based solution for working away from your desk? By grabbing the attention of daily commuters with some location specific wit and warmth.

Microsoft Office is one of the world's most omnipresent and everyday brands but it can be perceived as being a little cold and distant. That's why we decided to show some wit and warmth in order to grab the attention of our daily commuters.

The media agency had invested in securing the biggest station takeover in the UK. Our contribution was to build on this by making each piece relevant to its placement by referencing local landmarks, colloquialisms and some good old-fashioned puns.

All together, the campaign had over 300 bespoke executions over 84 different formats. Including large scale lawn art and many media firsts, such as Wi-fi benches and train tables. All of which made it one of the most complex outdoor campaigns ever in the UK.

Microsoft Office is one of the world's most omnipresent and everyday brands but it can be perceived as being a little cold and distant. That's why we decided to show some wit and warmth in order to grab the attention of our daily commuters.

The media agency had invested in securing the biggest station takeover in the UK. Our contribution was to build on this by making each piece relevant to its placement by referencing local landmarks, colloquialisms and some good old-fashioned puns.

All together, the campaign had over 300 bespoke executions over 84 different formats. Including large scale lawn art and many media firsts, such as Wi-fi benches and train tables. All of which made it one of the most complex outdoor campaigns ever in the UK.

selectedprojbigpink
GETINTOUCH