The selected works of Swedish
born, London based advertising
Art Director Toby Cane.

I'm a London based Art Director with a passion for "big ideas" with a digital focus, social media and a good morning run. I was born in Stockholm (in the early 80's) and moved to London eight years ago for a BA in Design Studies. I've been a Hackney resident ever since. I currently work at Wunderman UK.

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Homebase - Make a house a home
A campaign where we make a house, document the process and make it a home with the help of Shelter.

[view on vimeo]

Echo Falls - Come Dine With Me Sponsorship
TV idents currently bookending the new series of Channel 4’s Come Dine With Me.

[view on vimeo]

Halfords - The Great Summer Outing
Geocaching campaign for Halfords and National Trust

[view on vimeo]

Kinder Bueno - Win A Little Bit of What You Fancy
An online and on-pack campaign that lets you win a little bit of what you fancy.

[view on vimeo]

Kumala - Urban Safari
We organise an "Urban Safari" in London for the South African wine brand Kumala.

[view on vimeo]

Diesel Disconnect
A campaign that challenges you to disconnect from online living for a month.

[view on vimeo]

Costa Coffee - We Make it Better
Using Costa Coffee's strapline "We Make it Better" to make it better for the Twitter community.

[view on vimeo]